Google’s decadeslong dominance of the internet search market once seemed impenetrable. But that’s changing, in part because of the arrival of artificial intelligence.
The rise of AI tools like OpenAI’s ChatGPT and AI-powered search engines like Perplexity — which use large language models trained on massive amounts of data to answer user questions in natural language — have begun to eat into Google’s supremacy.
A recent study even found that younger generations, like Gen Z and Gen Alpha, are no longer using the word “Google” as a verb to mean “search.”
Google launched its own AI product, Gemini, in March 2023. It now presents Google search results in natural language at the top of the page. Its rollout was rocky, however, and users have complained about the quality of its results.
While Reddit could be seen as a potential competitor to Google Search, Google itself has prioritized Reddit in its results after recent changes to its algorithm.
Google and Reddit also announced a deal in February that allows Google to train its AI models using Reddit comments. The spokesperson told BI that this agreement with Reddit “absolutely did not include ranking its content higher on Search.”
Huffman said at the conference that it still feels like Reddit is “married to Google” but that “more and more people learn that Reddit has just pretty much everything that you’re looking for.”
Post Comment